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Writer's pictureSapna Parashar

Top 5 CRM Tools for Ecommerce Business


CRM plays a very crucial role in the ecommerce industry too like other industries. By having CRM in your e-commerce business you can easily track your leads, manage projects, have advanced analytics and reporting, run marketing campaigns, etc. hence some CRMs are especially designed for e-commerce businesses. Some of them are

  • Klaviyo It is one of the best CRMs for e-commerce businesses and it is specially built for e-commerce businesses. E-commerce businesses can easily create personalized solutions for them with Klaviyo.

  • Pipedrive CRM It is a CRM software that is highly sales-focused. It is a great option for beginners due to its user-friendly interface. You can easily manage your leads and extract their data stored in your centralized database. It has amazing analysis and reporting features and also its reports are fully customizable. You can easily track deals and make revenue forecasts. It has an email builder feature with a drag-and-drop editor and ready-to-use templates which helps you to create effective email marketing campaigns. It also has advanced marketing automation features like email segmentation with which you can reach the right contacts with the right messages. It segments your recipient list into subgroups. It has free and paid packages.

  • Capsule CRM It is one of the best e-commerce CRMs for small to medium-sized e-commerce businesses. It has advanced marketing automation features like contact management with which you can access the entire history of your customer interactions. You can easily import existing data, sync contacts in, and quickly access key information about your customers. It has advanced email marketing features with which you can run automated email campaigns and monitor performance with clear analytics. It also has many customizable inbuilt email templates. It has a drag-and-drop interface with which you can easily keep track of opportunities and manage your pipeline. It has advanced sales analytics features with which you can monitor your sales pipeline with insightful reporting and easily export your data. It has free and paid packages. It also has 30 days free trial.

  • HubSpot CRM It is one of the best e-commerce CRMs with advanced features like email templates, email and call tracking, advanced sales and marketing automation features, etc. It has free and paid packages.

  • Salesforce Account Engagement It is one of the best ecommerce CRMs for enterprise-level businesses. It has advanced marketing automation features like customer journeys, B2B marketing analytics, leads engagement, integration with many sales and marketing automation tools, etc. It has free and paid packages.



















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