Mailchimp and Drip are the top marketing automation platforms in the market. At the same time, Mailchimp is mainly designed for basic email marketing functions like sending email newsletters, running automation, building customer journeys, and A/B testing. This makes Mailchimp one of the best options for small businesses. Drip is mainly designed for eCommerce businesses. It has powerful pre-built automation playbooks, advanced segmentation, and personalization features.
To understand the concept of Drip vs Mailchimp we first need to understand both of them separately. We first need to understand which specific and unique features both of them have and for what reasons we should use them.
Some of the prominent features of Mailchimp
Marketing CRM
It has a marketing CRM that is simple to use. It helps you manage and organize your contacts. It also has segmentation tools that help you to tailor campaigns according to your requirements and preferences.
Website Builder
Mailchimp has website builder features. You can use its marketing tools to engage with website visitors. You can create an online store and manage orders as well.
Social Media Management
You can manage social accounts, create social campaigns, and engage with people in one place.
Ad Management
You can run ad campaigns to target audiences and retarget site visitors with display ads, Facebook ads, and Instagram ads.
Some of the prominent features of Drip
Forms & Pop-ups
Pick designs from a list of pre-built templates, customize buttons, and personalize pop-ups based on different factors.
Advanced segmentation
With drip which is the best Mailchimp alternative, you can analyze how your customers shop and send hyper-targeted content based on what they’re interested in.
Automation
It has a list of pre-built automation and workflows designed for e-commerce stores. The workflows are also customizable using the visual workflow builder without coding.
Final Verdict
Drip’s user interface is more user-friendly and easy in comparison to Mailchimp. Mailchimp’s user interface can be a bit difficult for non-technical people. Also, its dashboard has too many features crammed into one.
Mailchimp has more features in the free plan while Drip’s pricing is totally based on the number of contacts you have.
In terms of A/B Split Testing, both of them excel. While Mailchimp has better single-email campaign split tests, Drip has better automation split tests that measure bottom-line goals.
Drip has better Email Campaign features as it has an intuitive visual builder with a vast number of templates and segmentation criteria.
Mailchimp has better opt-in forms and landing pages as you can design any forms using HTML while Drip only has pop-up forms.
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