Constant Contact vs. Mailchimp: Feature & Pricing
Are you trying to choose between Mailchimp and one of the best Mailchimp alternatives Constant Contact for your email marketing requirements? Although they are both well-liked platforms, their features and costs differ significantly. Let's break it down:
Free vs. Paid:
Mailchimp:
Wins for budget-conscious beginners. It offers a forever-free plan for up to 2,000 contacts and 10,000 emails per month.
Constant Contact:
No free plan, but they offer a 60-day free trial.
Features:
Reporting & Analytics:
Mailchimp provides more in-depth reporting and audience insights, including channel ROI tracking. Constant Contact offers basic open, click-through, and forward data.
A/B Testing:
Mailchimp lets you test various aspects of your campaigns (subject line, send time, content, etc.) for optimization. Constant Contact only allows subject line testing.
Automation:
Mailchimp offers more powerful automation features, allowing for multi-stage journeys and triggered emails based on specific behaviors. Constant Contact's automation is more basic.
Templates & Design:
Both have drag-and-drop editors and templates, but Mailchimp generally has a wider selection and more modern designs.
Other Features:
Mailchimp offers additional features like landing page creation and a Send Time Optimizer to schedule emails for peak open times.
Pricing Structure:
Constant Contact:
Offers tiered plans with set monthly prices based on features, not just contacts. This can be more expensive for smaller lists.
Mailchimp:
Mailchimp pricing charges are based on your number of contacts. As your list grows, the price goes up.
Here's a quick Guide:
Choose Constant Contact for Ease of use, good deliverability rates, and potentially better value for larger lists (depending on features needed).
Choose Mailchimp for a free plan, powerful automation, advanced reporting, and budget-friendly pricing for small lists.
Ultimately, the best choice depends on your specific needs and budget. Consider trying out the free trials of these platforms or other Mailchimp competitors to see which one feels more user-friendly for you.
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