The best CRMs for e-commerce businesses are Salesforce CRM, Copper CRM, Pipedrive CRM, Zoho CRM, etc.
The features that the best CRM for e-commerce businesses must have been
Keep track of everything about customers
The CRM should store customers' data and all their interactions with your business from various channels. This helps in understanding your customers and leads and personalizing services for them. This helps in improving the quality of your service.
Personalized Marketing Campaigns
Your CRM should help you personalize your marketing campaigns and analyze the results afterward. It should have many customizable templates to make your content more personalized.
Automation of workflow
CRM automates many everyday repetitive tasks of an organization and helps employees to concentrate on other productive activities required for the growth of an organization.
Chatbots
Chatbots provide immediate responses to your queries and questions. This lets the website visitors be engaged on your website. Also at times, the chat agent is not available it gives human-like automated responses at the time which doesn't let the customer be unanswered.
Data Analytics
CRM should also analyze the data along with data collection and storage. This analytics helps you in measuring the performance of your marketing campaigns. It helps in analyzing the type of services customers want, your most popular services, most active customers, etc. These analytics helps you to improve your ongoing and future marketing campaigns.
Case Management Feature
This feature provides your agents with a multi-tab workspace that has all the essential features and customer data.
Knowledge Management Feature
This feature helps your agents to share information about the products and services with the customers and leads.
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